In recent years, the Internet has become one of the most powerful, cost-effective marketing tools available! One critical aspect of Internet marketing is a high listing in appropriate search engine results - i.e. search engine optimization (SEO).

Unfortunately, the rules search engines use to determine ranking are constantly changing and your competitors may be making continual adjustments. This complex, moving target makes it difficult for many websites to achieve and maintain a high ranking in search engine results.

We have two approaches to SEO.

Our basic search engine optimization service is done in-house.  Our search engine optimization experts regularly study to learn more about the search engine ranking systems. We have a collection of sophisticated tools and a SEO expert on staff. These resources allow us to provide ranking analysis and search engine optimization consulting services.

For many clients, our basic search engine optimization (SEO) is enough. Based on an analysis, we adjust hidden elements on the website, copy edit critical text, obtain relevant links, and make many other changes. We then submit your website to many of the relevant directories and major search engines. Afterwards, we monitor the website's rankings and traffic weekly and make adjustments. Our method has proven to be quite effective. 

Our second option is to recommend a service that can offer advanced SEO monitoring. Advanced SEO is more expensive, but for clients who depend on their websites for income, this may be better choice.

Local Search Engine Optimization (SEO)

Local search engine optimization (SEO) is the process of targeting audiences in a local geography for the products and services that local businesses provide. According to comScore, an industry leader in Internet research, 63% of U.S. Internet users perform local searches. Of those local searches, approximately 41% were searching for information on a local service in their home area, such as car rental office, dry cleaner, or lawyer.

The study also found that consumers searching locally typically take action. Almost half (47%) of local searchers visited the local merchant as a direct result of their search behavior. For small to medium sized businesses, local search engine optimization has one of the highest returns on investment (ROI) of any type of marketing.

Google now biases searchers to the location of the searcher and local websites.  To take advantage of this, we work with you and our software tools to find the most commonly used search phrases in your industry, then target those toward the appropriate geographical regions for your business. We listen first, because nobody knows your business better than you. We will continually analyze your website traffic to determine the search phrases with the highest conversion rate.

We also provide assistance with local search systems such as industry-specific directories and online yellow pages. We can create and register many types of business profiles and online advertisements, including banner ads. For clients with frequently changing websites or extremely competitive markets, additional services can be provided.

For many businesses, search engines are remarkably untapped marketing resources. Local Search Engine Optimization can bring the customers to you. Send us an email or give us a call for a free initial local SEO consultation and analysis.