Jennerjahn Machines
Matthews, Indiana
Company Overview:
Slitter rewinder machine manufacturer, Jennerjahn Machine, provides high speed semi and fully automatic slitters, rewinders,
unwind stands, center winders, roll packaging and engineer-to-order
custom converting equipment. They provide standard equipment for many materials, but can design and build a machine to handle paper, film, tapes, construction materials, flexible
packaging materials or anything else produced in roll form.
Challenge:
Jennerjahn had a website presence. It was created in house and contained valuable information, but the company had several ideas about moving their website to the next level and they weren't sure they could do everything inhouse. One goal was to provide a well organized,
aesthetically pleasing website that would appeal to new potential clients. They wanted a more cutting-edge
professional look that engineers could easily navigate. They wanted to be more aggressive about Internet marketing. Additionally, Jennerjahn wanted
to open up a dialogue with international businesses, which they believed would be difficult with their English-only website.
Solution:
Using photographs of their machines
and rolls of materials, nharmony constructed a design that reflected their
advanced techniques in roll processing, and expertise in the industry.
We added some multimedia, by having a flash animation of their
most popular equipment on the homepage.
Additionally, we
created an easy way for them to upload and display their machine
lineup, with all of its various details. The machine showroom has a
dynamic navigation which gives you information about each category of
machines as you advance through the options. On a machine's specific
page, there are close up photographs of important components along with
machine specifications, downloadable plans, and videos.
Next nHarmony worked with Jennerjahn staff and translators to create versions of the website in three additional languages. All four websites were then optimized to appear in search engine results for their respective languages.
Results:
The new website has been a nearly instant success. It has a number one ranking for many searches in several languages. Potential clients have found the website professional and very easy to navigate. In spite of the slow world economy, Jennerjahn has been receiving a record number of requests for information, mostly due to the increased number of requests from other countries.
